Top Italian sports car company enters Web3: Launches STO financing and accepts BTC for car purchases.

A well-known luxury car manufacturer in Italy is preparing a token issuance plan.

A top Italian supercar manufacturer recently announced that it will conduct a securitized token issuance on a regulated digital market (STO). The company plans to raise approximately $1.2 million through this issuance to develop a special edition model of its supercar.

According to the information released on February 25, investors can purchase the Tokens issued by the company at a price of 1 euro. These Tokens will be issued through a security tokenization platform based on a Bitcoin sidechain and have been directly connected to relevant digital markets.

It is reported that 50% of the sales revenue from the special edition supercar will be distributed to Token holders. This token issuance is open to certain European countries, with a minimum investment threshold of 50 euros.

In addition, the car company announced that it will now accept Bitcoin as payment for its entire range of supercars. This move follows another well-known electric vehicle manufacturer that previously announced its decision to accept Bitcoin for car purchases.

The digital market has been focused on launching securitized token issuance projects that comply with EU capital market regulations. Last year, the German financial regulator approved the first cross-border STO project on the platform.

This move demonstrates that the traditional automotive manufacturing industry is gradually embracing cryptocurrency and blockchain technology, opening up new financing channels and payment methods for industry development. As more traditional enterprises enter this field, the application scenarios for digital assets are expected to further expand.